St Vincent “Meet You In The Moment”
Creative Director
A high-energy, social-first campaign created for Unique Vacations Inc. to celebrate the opening of Sandals’ newest resort in St. Vincent & The Grenadines.
I led the creative direction across campaign concept, visual narrative and content strategy - bringing to life a hero brand film and five supporting mini-edits that leaned into current digital behaviours and platform trends. Each mini-film was crafted to spotlight key moments of the Sandals experience, using ASMR-inspired audio and visually immersive storytelling to drive shareability and emotional impact.
The campaign was designed to work across OOH, print and social, but with a strong focus on native-first content that would connect with a digital-first audience.
Campaign Concept, Creative and Production
Listerine X cynthia Erivo “wash Your Mouth
A high-profile, talent-led campaign for Listerine starring Cynthia Erivo, created for the US market as part of the brand’s “Wash Your Mouth” platform.
I led agency-side production for Billion Dollar Boy across the full campaign, running the production process from initial planning through shoot and delivery. Working closely across client, creative, talent, production company, I was responsible for ensuring the campaign stayed creatively ambitious, commercially efficient and operationally watertight.
My role spanned budget management, production strategy, supplier and crew management, talent logistics, shoot planning, approvals, risk management, while acting as the senior production point across all stakeholders.
The campaign included a hero film, cutdowns and supporting social content, with a strong focus on premium talent execution, multi-format delivery and maintaining quality across a fast-moving production..
Agency Production
sTAXX X SOPHIE FLOYD
Social & Influencer Campaign
Tasked to create inspiring launch imagery for the brands first collection in partnership with influencer Sophie Floyd. Working with brand to develop a cohesive look and feel, brand positioning and identity through these launch assets. Deliverables used for social, web, partnerships and press campaign.
Creative Producer & Director
Candy Crush x Alex Morgan - Soccer season
Lead Agency Producer
A major US campaign for Candy Crush celebrating soccer season, starring Alex Morgan and spanning national TV and social.
I led agency-side production across the full campaign, working closely with the director, internal creative team and client to develop the work from script through to shoot and final delivery. I was heavily involved in shaping the creative production approach, translating creative ambition into something achievable on set, and helping align the TV and social work-streams into one cohesive campaign.
My role covered close collaboration with the director and creatives throughout pre-production, alongside budget ownership, schedules, talent and production logistics, supplier and crew management, approvals, shoot delivery and post-production.
A key part of the role was balancing premium broadcast craft with the needs of social, making sure the campaign felt consistent across both while still allowing each format to work in its own right for the brand.
Lead Production, Creative Collaboration, TV & Social Campaign Delivery
Cameron’s Companions “In Plain Sight”
A stills series and campaign film created to spotlight the mission of Cameron’s Companions, a men’s suicide prevention charity, and challenge the idea that someone who is struggling will always look like they are.
I led the creative direction across the campaign and directed the film, shaping the central idea, visual language and emotional tone from concept through to final delivery. The work was built around the idea of struggle existing in plain sight, using portraiture and film to create something intimate, human and deliberately stripped back rather than relying on more traditional mental health campaign tropes.
Working closely across casting, contributors, photography, film and production, I developed an approach that allowed real emotion and vulnerability to come through without feeling overly staged or performative.
The campaign was designed to raise awareness while speaking directly to the men most in need, offering a more emotionally resonant and accessible route into conversations around mental health and support.
The work launched with a London screening event alongside a gallery exhibition of the stills in collaboration with BIG SKY, extending the campaign beyond digital and creating a physical space for the work, the charity and the community around it.
Creative Direction, Film Direction, Campaign Concept and Integrated Production
Argos “ARGHAÜS” Episodic Series
Lead Producer
An award-winning, creator-led episodic comedy series for Argos, built around entertainment-first storytelling and premium social craft.
I took over leading on production from Episode 2 and have since overseen the series through to Episode 5, working closely with internal creative, directors, talent, production partners and post to maintain the tone and quality of the wider Arghaüs world.
A key milestone was bringing in our first VIP-led episode with Douglas Booth joining the cast, expanding the series beyond creators while keeping the same comedic tone and format.
Alongside the core episodes, I also lead production across additional experimental content streams, including entertainment formats inspired by shows such as SNL, working across both VIP talent and creators as part of the Arghaüs content world.
Production Leadership, Episodic Entertainment Production
URBAN REVIVO
Creative Producer & Content Direction
Urban Revivo’s first UK and European campaign, created to support the brand’s launch into the market and drive awareness and footfall around the new London store.
I led creative production and content direction across the campaign, developing a social-first approach spanning influencer activations, creator-led content, social challenges and launch storytelling.
The work was designed to introduce the brand to a new audience while creating momentum around the store opening, with content adapted across OOH, social and web to build a consistent launch presence across channels.
Creative Production, Content Strategy, Influencer Activation & Launch Campaign Delivery
KMS “add Power” campaign
A social and digital influencer campaign celebrating the launch of the KMS ADD POWER collection, built around confidence, individuality and the idea of owning your personal power.
I led the creative direction and production approach across the campaign, developing the overarching concept, visual language and social-first content strategy while working closely with talent, creators and the wider brand team.
The campaign was designed to feel bold, energetic and highly shareable, combining influencer-led storytelling with a strong visual identity that could work across paid, organic and digital channels. My role spanned concept development, creative strategy, casting and talent direction, shoot production, content planning and final delivery across multiple formats.
The result was a cohesive launch campaign that introduced the ADD POWER range through personality-led content and a clear, confident point of view
Creative Direction, Strategy and Production