St Vincent “Meet You In The Moment”
Creative Director
A high-energy, social-first campaign created for Unique Vacations Inc. to celebrate the opening of Sandals’ newest resort in St. Vincent & The Grenadines.
I led the creative direction across campaign concept, visual narrative and content strategy - bringing to life a hero brand film and five supporting mini-edits that leaned into current digital behaviours and platform trends. Each mini-film was crafted to spotlight key moments of the Sandals experience, using ASMR-inspired audio and visually immersive storytelling to drive shareability and emotional impact.
The campaign was designed to work across OOH, print and social, but with a strong focus on native-first content that would connect with a digital-first audience.
Campaign Concept, Creative and Production
Beaches Turks & Caicos
Creative Producer & Director
The ultimate Caribbean playground, Beaches Resorts Turks & Caicos is the go-to destination for families seeking a holiday filled with fun and relaxation. Tasked by the brand to showcase the true marvels of Turks & Caicos, whilst offering a taste of the adventures this travel destination holds for every family. “Turks & Caicos Calling” is part of a long term content series, giving viewers an organic and authentic view in to every aspect of Caribbean travel.
The content features the intertwining narratives of four real families and the unforgettable OOH, TVC, Web and Social global
Campaign concept, Creative and Production delivery
Sandals Dunn’s River Launch
Creative Lead and Director
Social, Web and OHH
To celebrate the newly launched Dunn’s River hotel, we were entrusted by the brand to create a bank of unforgettable content celebrating the launch. The content was focused around 2x hero films, a multi-cut experience film showcasing the exceptional new amenities and then a focus on official launch event party ft. Shaggy.
Campaign concept, Creative and Production delivery
OpenTable #DineWithOpenTable
Creative Director
Social & Influencer
Shared experiences, shared by a network of creators.
We put the focus on the creators, tapping into our network to find 60 influencers across food, travel, lifestyle, and parenting. These voices shared real, varied dining moments from all corners of the UK — from cosy local favourites to date-night destinations.
Showcasing the UK food scene through the lens of culture and community.
Campaign concept, creative & delivery
SANDALS “JAMAICA CALLING”
Creative Director
Social & Digital
Working with the brand to a creative narrative that captures the depth of experiences Sandals Resorts offers through the lens of the five senses. The story focuses on the unique experiences of three couples at the newest all-inclusive resort, Sandals Dunn's River. Each story mirrors the variety of activities at the resort, guiding the audience through a multi-sensory experience. At the core of the campaign is a compelling hero film that encapsulates the relaxing Caribbean spirit of the brand. The creative features diverse content creators and character types that genuinely connect with different segments of the Sandals target audience.
Campaign strategy, Concept and Direction
Sandals Foundation “rEADING ROADTRIP”
Creative Producer & Creative Director
Social & Digital
The Sandals Foundation is such an important initiative for the brand and they wanted to highlight the work the charity is doing through a social-first video content series. Working with Sandals Ambassadors, we headed to the foundation to highlight one of the most integral community projects “The Reading Road Trip”.
“Give back” while on vacation extend the philanthropic work of the Foundation through the educational focus mandate