St Vincent “Meet You In The Moment”
Creative Director
Meet You in the Moment, a high-energy, social-first campaign created for client Unique Vacations Inc., the worldwide representative of Sandals & Beaches Resorts, to celebrate the opening of Sandals’ newest resort in St. Vincent & The Grenadines.
At the centre of the campaign is a powerful hero film, complemented by five mini-films, each offering a deeper dive into key aspects of the Sandals experience. The visually striking and trend-led execution ensures that Meet You in the Moment delivers a compelling, shareable experience that resonates across digital and social platforms.
OOH, PRINT, SOCIAL
Campaign Concept, Creative and Production
Beaches Turks & Caicos
Creative Producer
The ultimate Caribbean playground, Beaches Resorts Turks & Caicos is the go-to destination for families seeking a holiday filled with fun and relaxation. Tasked by the brand to showcase the true marvels of Turks & Caicos, whilst offering a taste of the adventures this travel destination holds for every family. “Turks & Caicos Calling” is part of a long term content series, giving viewers an organic and authentic view in to every aspect of Caribbean travel.
The content features the intertwining narratives of four real families and the unforgettable OOH, TVC, Web and Social global
Campaign concept, Creative and Production delivery
Sandals Dunn’s River Launch
Creative Lead and Director
Social, Web and OHH
To celebrate the newly launched Dunn’s River hotel, we were entrusted by the brand to create a bank of unforgettable content celebrating the launch. The content was focused around 2x hero films, a multi-cut experience film showcasing the exceptional new amenities and then a focus on official launch event party ft. Shaggy.
Campaign concept, Creative and Production delivery
SANDALS “JAMAICA CALLING”
Creative Director
Social & Digital
Working with the brand to a creative narrative that captures the depth of experiences Sandals Resorts offers through the lens of the five senses. The story focuses on the unique experiences of three couples at the newest all-inclusive resort, Sandals Dunn's River. Each story mirrors the variety of activities at the resort, guiding the audience through a multi-sensory experience. At the core of the campaign is a compelling hero film that encapsulates the relaxing Caribbean spirit of the brand. The creative features diverse content creators and character types that genuinely connect with different segments of the Sandals target audience.
Campaign strategy, Concept and Direction
Sandals Foundation “rEADING ROADTRIP”
Creative Producer & Art Director
Social & Digital
The Sandals Foundation is such an important initiative for the brand and they wanted to highlight the work the charity is doing through a social-first video content series. Working with Sandals Ambassadors, we headed to the foundation to highlight one of the most integral community projects “The Reading Road Trip”.
“Give back” while on vacation extend the philanthropic work of the Foundation through the educational focus mandate